THE STELLA ROSA® STORY

Welcome to Stella Rosa® Wines, where tradition meets fun! Our journey began in the vibrant hills of Asti, Italy, the hometown of our matriarch, Maddalena Riboli. This region, famous for its deliciously aromatic grapes, became the heart of Stella Rosa®, with our flagship Moscato d’Asti leading the charge.

It wasn’t long before we shook things up with Stella Rosa® Rosso, America’s first semi-sweet, semi-sparkling red wine straight from Asti. This tasty twist on tradition sparked the creation of over 25 unique, refreshing flavors, making Stella Rosa® the go-to wine for anyone who loves a little sparkle in their glass.

Closeup of man picking green grapes

Picturesque Italian village in the hills

It’s Not Just A Wine, It’s A Lifestyle

Stella Rosa® isn’t just a wine; it’s a lifestyle. We mix old-world Italian craftsmanship with modern style, offering bold, juicy wines that fit your lifestyle. Whether you’re chilling at a party, kicking back with friends, or celebrating everyday wins, Stella Rosa® brings flavor, fizz, and fun to every occasion.

From fruity faves like Stella Rosa® Black and Stella Rosa® Pineapple & Chili to non-alcoholic options, we’ve got something for everyone. So why not Stellabrate® with us? Pop a bottle, pour a glass, and let’s toast to living life a little sweeter.

Collage of people enjoying Stella Rosa products

From Italy To You

Sourced straight from the heart of Italy, Stella Rosa® Wines are made with love in the legendary vineyards of Piedmont. Imported to bring authentic Italian flavors right to your glass, each bottle is crafted with centuries of tradition and just the right touch of modern flair. Cheers to a little taste of Italy, no passport needed.

Map of Italy

Region description

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